Watercrest Senior Living
Priority: Raise engagement with real, human-centric connections that lead to website visits, tours, recommendations, and local community integration.
About the Client:
Watercrest is a luxury senior living company with assisted living, memory care, and independent living communities across multiple states. They prioritize a unique approach to healthy aging, offering signature programs such as fitness, therapy services, salon & spa, and fine dining.
Objectives:
Reaching new families and potential residents through social media
Maintaining a professional digital presence and solid standing in the senior living industry online
Keeping loved ones + families informed through regular updates on community happenings
Content that Converts
With daily monitoring of all comments, mentions, and messages, Troy Social contributes to the Watercrest sales funnel by providing leads that become enthusiastic community members.
In an analysis of 42 senior living communities, Watercrest’s pages revealed 70% more reactions and 69% more comments on average than competitors along with a larger amount of public engagements and shares. This data not only signifies a quantitative advantage but also reflects the qualitative resonance of Watercrest within the senior living landscape.
Outperforming industry benchmarks positions Watercrest as a leader, reinforcing the effectiveness of our strategies in surpassing not just client expectations but also industry standards.
Based on a 6-month period vs. competitors
“In our experience with Troy Social, we have realized the benefit of expertise, planning and guidance. Regan skillfully fills the role as partner when identifying areas for improved performance and delivering effective solutions. ”
A Community Differentiator
We understand the significance of keeping families connected, especially for those who may not be physically close. The ability to virtually participate and stay up to date on the daily experiences of residents becomes a powerful selling point, offering peace of mind to potential families. Our content strategy transforms distance into an opportunity for closeness, making every moment, every activity, and every smile accessible to those who matter most.
Our success is attributed to a deep understanding of the senior living journey.
In the span of nine months, our partnership with Watercrest Senior Living Group has not only met but exceeded the set objectives, showcasing a remarkable journey of growth and engagement. As we celebrate these achievements, we look forward to continuing our journey with Watercrest and extend an invitation to prospective clients to embark on a similar path of success in their social media endeavors.
